This project involved the development of a complete game system and brand identity aimed at fostering creativity and independent thinking. As AI-generated solutions and standardised material continue to define modern culture, I wanted to investigate how design may promote greater involvement in the creative process. In order to counteract the increasing reliance on templates and artificial intelligence, Out of Context was developed, encouraging people to come up with unique concepts, discover surprising connections, and interact with creativity in a more creative and hands-on manner.

For this project, I developed a complete brand identity for an artisan distillery based at Cader Idris Farm in North Wales. Inspired by the landscape, local heritage, and sense of place, I built the brand from the ground up, exploring a series of key themes and ideas that helped define its character. These concepts informed every stage of the process, from the brand story and visual identity to packaging design and supporting brand assets. The goal was to create a distinctive and authentic brand that captures the craftsmanship of the distillery while celebrating its strong connection to the Welsh countryside.

For this project, I created a sustainable packaging solution for the high-end lifestyle company C.O.W.'s Hast Mudra wall art collection. The goal was to design packaging that maintained the brand's upscale character while also safeguarding the artwork throughout transportation. In order to improve both usefulness and aesthetics, I investigated materials, structural design, and finishing elements throughout the process. The finished product supports the brand's emphasis on quality, customisation, and sustainability while providing a sophisticated and unforgettable unboxing experience.

The goal of this project was to create an effective advertising campaign for a well-known company while adhering to its current identification system. In order to engage the target demographic and improve brand communication, new creative directions were introduced while building on the brand's well-established visual language. I looked into how campaign touchpoints, message, and images might all work together harmoniously to produce a unique and powerful idea while maintaining consistency across all outputs.

I worked on creating the brand identity for a beverage brand targeted towards the tea lovers. Especially in India where every second person loves having tea atleast once a day. I focused on visual aesthetics and consistent branding to effectively represent its goal and values.