DidsuhunsahKFC?
The goal of this project was to create an effective advertising campaign for a well-known company while adhering to its current identification system. In order to engage the target demographic and improve brand communication, new creative directions were introduced while building on the brand's well-established visual language. I looked into how campaign touchpoints, message, and images might all work together harmoniously to produce a unique and powerful idea while maintaining consistency across all outputs.
Advertising
Project Overview
Client: KFC
Industry: Fast Food
Timeline: 4 weeks
Project Type: Term Project
For my 5th semester term project I chose to reimagine KFC’s “Did Someone Say KFC?” campaign, known for its humor, bold visuals, and catchy jingle, by incorporating similar elements with a creative twist that maintain its essence.
I had an idea to place the tagline in unexpected situations, like someone scanning the horizon through a monocular as if on a quest for KFC's renowned fried chicken. A variety of such scenes were conceptualized to playfully capture the spontaneity and craving tied to the tagline.
Finalized Ad for the campaign
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