Project Overview

Industry: Games, Creative, Design
Timeline: 3 Months
Project Type: Self Brief

Main key words that I focused on were: Decisions, Individuality, Awareness, Value, Celebratory, Distinction.

Instead of creating OOH designs and keeping it fairly linear, I want to investigate what kinds of visual campaigns I can create for my brief. In order to make my designs memorable, I want people to engage with them. Celebratory is one of my favourite terms, and I want to use my designs in more ways than just standard visual campaigns to evoke that feeling.

What is out of context?

Out of Context is a modular prompt-based card system designed to foster creative thought across a range of disciplines, including writing, painting, design, photography, music, and other artistic genres. Instead of providing clear instructions or outcomes, the method uses combinations of Situation, Twist, and optional Constraint cards to alter viewpoint and encourage reinterpretation.

Each response is modified by the individual using the prompts because they are left open-ended, helps support the claim that creativity is inherently personal and cannot be fully replicated by automated systems alone. Out of Context seeks to reframe creative activity as something profoundly human, moulded not only by tools but also by context, interpretation, and lived experience. It does this by turning creativity into a joyful yet contemplative experience.

How the cards work:

Draw a Situation Card: Yellow

Start with a familiar scenario, moment, or observation.

Examples: Returning somewhere after a long time Missing the last train home Looking through old photographs.

Add a Twist Card: Red

The twist changes the emotional tone, perspective, or meaning of the situation.

Examples: but something feels unfinished as if it were a dream but everything is out of place

Add a Constraint Card (Optional): Blue

Constraint cards introduce creative limitations or challenges to encourage experimentation.

Examples: Use only one colour Remove the main subject Focus on texture instead of detail

Link to the website: https://outofcontext.framer.media

Process and Development

The basic concept behind the notion was that a person can be inspired by everyday objects and that their individual experiences are what give their creativity its uniqueness. I continued by coming up with ideas for how I could inspire someone. In order to give people a platform to express their own creativity, I was initially working on a visual campaign centered around photography and combining it with the elements of the first concept.

This led me to initially imagine that I could have a prompt system where the prompt remains the same but the results are different and original, similar to my third concept.

Understanding user interaction with the cards

Setting up card functioning systems

After deciding how I wanted the users to feel, I went ahead and came up with ideas for the system's real design. I wanted my cards to have a unique shape because this was a creative brief.

-Expanding card shape designs and understand which shape works and which doesn't.

Since I was addressing encouraging creativity once more. I wanted to honour the Bauhaus Movement, a design movement that made learning design possible, by colour-coding each category on my card using the primary colours.